Fox signs on for Dolby's Atmos sound system
Dolby Laboratories is making inroads into changing the way films sound at the megaplex, with 20th Century Fox joining Disney as the second major studio to support the company's new Atmos audio platform.
"Taken 2" and "Chasing Mavericks" will be the first Fox pics to have their soundtracks engineered for Atmos. Studio also will outfit its Zanuck Theater post-production facility with Dolby Atmos tools. It typically costs $30,000 to retrofit an existing facility with the technology.
The Fox deal is significant for Dolby as a sound system battle is quietly tuning up inside the world's movie theaters. Dolby hopes the Atmos rollout will help it control a larger share of the in-theater surround sound biz as it competes with rivals like Barco, Immsound, Iosono and Illusonic 3D, which are also promoting new systems to exhibs, especially as more theaters make the transition to digital projection.
Other studios are expected to support Atmos soon -- especially as more theaters install