On Computers: It's got the Beats, but not on your head
You see it all over the place, Beats Audio, playing soon in Chryslers and on HTC cellphones, available now on HP computers.
Its ads, of course, claim a revolution surpassing even the Dolby noise-suppression system of 1996. Beats will rip your eardrums out. Maybe.
Dr. Dre, an old-line rapper turned entrepreneur (net worth $125 million) claims he helped invent it.
I suspect that’s in the spirit of any celebrity endorser — paid hot air.
But what exactly is Beats, and is it another Dolby?
First, you need to know Monster Cables owns Beats. This company made a fortune selling $300 HDMI cables for home theaters that you can buy for less than $10 in generic labels.
I dusted aside all the Beats marketing noise and tried their $299 headphones. The only overwhelming happening here is the price.
For $299 you can buy the fantastic Sennheiser headphones that DJs and record mixers really do use. It will put you in the middle of any orchestra or rock band. You can bequeath them in your will; they last that long.