Sony launches summer promotion as retailers prepare for big Christmas
By Claire Reilly
Sony has officially started its Christmas offensive, launching a new campaign to drive consumer sales in what looks set to be a busy pre-Christmas period for retail.
Jeremy Senior, general manager of sales at Sony Australia, spoke about the brand’s key focus in the lead up to the festive season, which includes a consumer promotion on home entertainment and audio products, known as the Summertainment campaign.
As part of the promotion, consumers will receive a gift with purchase on selected Home Theatre, Docks and Car Audio products, while those who purchase a selected Bravia TV and spend $99 or more on another Sony product will receive a $300 Eftpos cash card.
“Our Summertainment campaign gives us a good umbrella to pull together all of our category-specific activities over the Christmas period,” said Senior. “We’re really excited.”
“It’s a great incentive for consumers who are looking for a product for gifting at Christmas time, and also a good opportunity for retailers who are looking for that additional sale."